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Spot-the-DOT™ is a breakthrough on-pack label designed to maximize engagement, provide campaign measurement and an exportable marketing database.
- High-tack glue on outer label adheres well to any package, can, bottle or glossy magazine page. Low-tack adhesive on centre DOT label allows for easy removal. The entire label can even be submerged in water.
- Manufacture permits custom printing under removable DOT, including unique PIN codes, bar codes, secondary or “hidden” messaging. This adds a measurability component to any campaign and can turn any promotion into a drive to web tool for database building and social media applications.
- Secure back end contest and data collection platforms are available.
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